Should You Make Your B2C Pitch More “Business Like” for B2B?

Many advertisers believe they have to make their sales story more formal for B2B compared to their B2C efforts. Troy White shows why this tactic is wrong. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Small Business Hold-Outs- Most Companies Still Not On-Line

According to Jackie Cooper most businesses are not keeping up with their customers online. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

What Social Media Proponents Can Learn From Direct Response

What Social Media Proponents Can Learn From Direct Response

Social media experts are everywhere. Here is what they can learn from the world of direct response. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology,

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Claude Hopkins: Image Advertising vs. Scientific Advertising

Claude Hopkins is a legendary advertising executive whose 1923 classic Scientific Advertising set down solid rules for using advertising in the most effective way. He extolled the virtues of selling on merit without any attempt to be clever or entertaining.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

How to Improve Your Site Content with Double-Barreled Writing

One of the easiest ways to improve your site immediately is to rewrite each article, post, or page and make your copy "double-barreled." Legendary ad man John Caples said in "How To Make Your Advertising Make Money" that each time

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+