Are Daily Deals Dead?

Living Social lays off 400. And some retailers are skipping Groupon completely. A recent Manta.com study found, “Only 3% of retailers got repeat customers out of daily deals promotions.”  Are daily deals dead? Joe Ditzel is a copywriter, marketing consultant

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Sales Prospecting: Low Hanging Fruit

Have you ever had a hot sales prospect that all of a sudden disappeared and didn’t buy? Jill Konrath explains the dangers of low hanging fruit when sales prospecting. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Death of a Legend: RIP Zig Ziglar

Zig Ziglar passed away today. He was a legend in sales and sales training. When I started out in sales and public speaking I bought all his books and tapes. He played a huge role in my success. RIP Zig.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

5 Trends In Sales

Sales organization are changing to adapt to a new selling environment where clients have tremendous amounts of information at their disposal. The Executive Board says these five trends will continue to grow: 1. Customers get increasingly “untaught.” 2. Sales culture

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

How IBM Created A Content Marketing Ecosystem

Think you need to just rely on your own company to generate content?  IBM has created multiple partnerships to keep their content marketing effort robust and productive for their clients. Joe Ditzel is a copywriter, marketing consultant and award-winning public

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: 5 Success Stories

Some brands question whether content marketing is worth all the expense and hassle. Here are 5 big brands getting good response from their content marketing investment. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Ouchie! Newspaper Ad Revenue Goes Down Again

Newspaper ad revenue continues to fall. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

How To Make A Great LinkedIn Profile

BusinessInsider.com shows how to use LinkedIn marketing to create a profile that is irresistible to clients and prospects. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

A Buyer Tells Salespeople What They Are Doing Wrong

Paul Rogers has been in procurement almost his entire career. He explains how salespeople can better work with buyers. He talks about mistakes salespeople make like: Going around the buyer and “selling through the back door” Not demonstrating the value

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Small Business Marketing: Dealing With Bottom Feeders

Not sure how to position your business against bottom feeders? Here is one perspective from GKIC. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business,

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Facebook Paid Post Backlash

Business owners like Mark Cuban are beginning to lash back at Facebook’s paid posting program. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Will Sulia Reign?

Will the new subject-based social media Sulia reign supreme over Facebook and Twitter? Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Facebook As A Retail Tool?

Facebook reigns on the Web. But it is starting to affect retail as well. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: Why Mobile Will Dominate

Mobile marketing will dominate the face of advertising and marketing for years to come. The Atlantic takes a closer look. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Brand Marketing: How Good Advertising Works

Some people put down advertising, saying “it doesn’t work on me.”  Don’t be too sure. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Is Image Advertising Tested For Results?

You might think brand advertising is heavily tested to insure ROI. Not so. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

State Of The Direct Response Industry Report

Response Magazine reports on the state of the industry in its 17th annual report. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+