Email Marketing: How To Build Client Relationships

This entry is part 11 of 21 in the series Marketing Your Business On The Internet

This entry is part 11 of 21 in the series Marketing Your Business On The Internet“66% of those surveyed said they had made a purchase because of a marketing message received through email.” – ExactTarget, “2008 Channel Preference Survey” Every

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Video Marketing: How To Use Video To Sell Products

Here are 5 ways to use video marketing to sell products. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Creativity in Marketing: Arrogant, Dishonest Liar

Are you creative? Then there are some things you should know about the dark side of creativity (via Peter Michaels): Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: Short Or Long Copy on Home Page?

According to Peep Laja, one thing determines whether you should use short or long copy on your home page. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Copywriting: How To Become A Headline-Writing Rockstar

Rock and roll copywriter Peter Michaels shares an amazing free tool you can use to sharpen your headline-writing skill. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Inbound Marketing: Keys To An Effective Website

This entry is part 10 of 21 in the series Marketing Your Business On The Internet

This entry is part 10 of 21 in the series Marketing Your Business On The InternetHaving a good mobile version is one aspect of an effective website, but there are several things that your main website should offer as well.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

How The Grinch Stole Madison Avenue

I love seeing the original Grinch on TV every year. The full length movie just isn’t the same. Before his Dr. Seuss books became famous, Theodor Seuss Geisel was a part-time ad man. He created illustrations for Flit insecticide, General

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: iPhone Owners Use More Apps

In an article about the rise of context apps, Robert Scoble shows iPhone users use more apps: “What is this pro-iPhone point of view? Well, Path ships on both iPhone and Android. If you look at the market share numbers

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Sales Funnel: The Value of an Upsell

Dustin Mathews explains the value of an upsell in your sales funnel. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Jim Mullen and The Simple Art of Greatness

Jim Mullen is the founder of Mullen Advertising, a successful New England agency known for innovative and yes, creative campaigns. They also do a lot of direct response. You may be interested in this profile of the man and the

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: Daily Deal Coupons

This entry is part 9 of 21 in the series Marketing Your Business On The Internet

This entry is part 9 of 21 in the series Marketing Your Business On The InternetCoupon Sites “Deal of the day” sites like Groupon and Living Social are another highly effective way to reach people through their mobile devices. You

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: Text Messaging Grows With Consumers of All Ages

This entry is part 8 of 21 in the series Marketing Your Business On The Internet

This entry is part 8 of 21 in the series Marketing Your Business On The InternetText Messaging Text messaging, or SMS, has experienced huge growth in the number of people who use it regularly. And it’s not only younger people

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: Marketing Tips From The Best

Here are seven content marketing tips from the best in social business. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: Huge Growth Opportunity

This entry is part 7 of 21 in the series Marketing Your Business On The Internet

This entry is part 7 of 21 in the series Marketing Your Business On The InternetMobile Marketing  is a huge growth opportunity for local businesses. More and more people are carrying smartphones that have always-on internet connections, and they’re using

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: Engaging With Customers

This entry is part 6 of 21 in the series Marketing Your Business On The Internet

This entry is part 6 of 21 in the series Marketing Your Business On The InternetOne important aspect of managing your brand online is simply engaging your customers. This comes back to having a Facebook Page, setting up a Twitter

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: How To Track Twitter

Tracking Twitter There are several ways to track Twitter. Why would you want to do this?  You may want to see what’s popular, what people are Twittering about, so you can stay informed about your niche or market segment. The

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Reputation Management: Dealing With Review Sites

This entry is part 5 of 21 in the series Marketing Your Business On The Internet

This entry is part 5 of 21 in the series Marketing Your Business On The InternetAnother place that it’s important to maintain an active presence is review sites, including: Yelp.com Where.com Citysearch.com Insiderpages.com Yahoo Local Google Maps These sites are

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Brand Marketing: Managing Your Brand On The Internet

This entry is part 4 of 21 in the series Marketing Your Business On The Internet

This entry is part 4 of 21 in the series Marketing Your Business On The InternetOne of the biggest hurdles for a lot of business owners to leap when it comes to the internet is realizing that people will be

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: Social Media Sites

This entry is part 3 of 21 in the series Marketing Your Business On The Internet

This entry is part 3 of 21 in the series Marketing Your Business On The InternetSocial Media Sites One of the fastest growing segments of the internet over the last few years is what’s known as Social Media. Facebook and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: Twitter For Beginners

I remember when Twitter first started in 2006. I clicked to someone’s “tweet.” It was a single sentence on a single page. There were no links to their main profile, nothing. I didn’t get it. In fact, I didn’t register

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Search Engine Marketing: Making the Connection

This entry is part 2 of 21 in the series Marketing Your Business On The Internet

This entry is part 2 of 21 in the series Marketing Your Business On The InternetThere are a number of ways you can connect with your customers online, and if you want to get the best results you need to

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Search Engine Marketing: The Yellow Pages Question

This entry is part 1 of 21 in the series Marketing Your Business On The Internet

This entry is part 1 of 21 in the series Marketing Your Business On The InternetConsumers Continue to Move To Online Search Local search is growing–more than 20 percent of all searches have location terms. In April of 2011, comScore

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Inbound Marketing: The Dawn Of A New Marketing Era

Will 2013 be the tipping point when new media overtakes old media? I don’t believe so. However, it will happen eventually. It’s inevitable. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

B2B Marketing Trends For 2103

Uri Bar-Joseph looks at several B2B marketing trends for 2013. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Do You Really Need Branding?

Carol Roth argues that many service providers are wasting their money on branding. She shares what they really need to be spending time on. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

The Future of Marketing and Big Data [Infographic]

Infographic Courtesy OnlineBusinessDegree.org. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Stock Image Nightmares

Here are 60 interesting stock images you should probably never use. These are better. Well, except the businessman with the balloons. In a field. You think those are interesting. Look at these stock images from the 90s. My eyes! Joe

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Is The Social Media Honeymoon Over?

David Mercer asks hard questions about the ROI of social media. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+