Business Quote: Top Prospect

Treat them like they are a top prospect until they prove that they aren’t. Most businesses treat people like they are not a top prospect until they prove that they are. Don’t wait until they sign on as a client

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media: How To Get Leads From Your LinkedIn Company Page

Social media marketing offers a lot more options now. For example, Christine Hueber shows how to get more leads from your company page on LinkedIn. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: Too Many Tags?

Content Marketing: Too Many Tags?

Is it possible to have too many tags in a blog post? Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Business Development: Turn Down The Firehose

Some sales are more conceptual than others and need a slightly different approach. If you are selling copiers, everybody knows what they are. But not everybody knows what you are talking about when your service is new, obscure, very detailed

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Alternatives To SnagIt

SnagIt is a great screen capture tool. Some people may be interested in alternative programs. DuckCapture DuckCapture is a free screen capture tool available for Windows and Mac. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

The Bottom Line

This entry is part 21 of 21 in the series Marketing Your Business On The Internet

This entry is part 21 of 21 in the series Marketing Your Business On The InternetThe Bottom Line The bottom line here is that the internet gives you far better results than most traditional advertising methods. And it’s not going

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Tracking Your Results

This entry is part 20 of 21 in the series Marketing Your Business On The Internet

This entry is part 20 of 21 in the series Marketing Your Business On The InternetSomething that is fairly unique to the internet, compared to many other advertising methods, is how much information you can track about where your customers

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Search Engine Marketing: SEO

This entry is part 19 of 21 in the series Marketing Your Business On The Internet

This entry is part 19 of 21 in the series Marketing Your Business On The InternetSearch Engine Optimization A lot of the things we’ve discussed in this book come under a subject known as search engine optimization, or SEO. This

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: Facebook Ads

This entry is part 18 of 21 in the series Marketing Your Business On The Internet

This entry is part 18 of 21 in the series Marketing Your Business On The InternetFacebook Ads Facebook ads have some things in common with pay per click advertising – you only pay when someone actually clicks on one of

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Banner Advertising

This entry is part 17 of 21 in the series Marketing Your Business On The Internet

This entry is part 17 of 21 in the series Marketing Your Business On The InternetBanner Advertising If you’ve been online for any length of time yourself, you’ve more than likely seen banner advertising in action. These are the graphic

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Image Marketing

This entry is part 16 of 21 in the series Marketing Your Business On The Internet

This entry is part 16 of 21 in the series Marketing Your Business On The InternetImages Images are another type of content that can help you extend your reach and get your company in front of potential customers. There are

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Article Syndication: Key Site Article Distribution Sites

This entry is part 15 of 21 in the series Marketing Your Business On The Internet

This entry is part 15 of 21 in the series Marketing Your Business On The InternetArticle distribution is another highly effective way to reach your customers online. There are just as many article directories as there are video sharing sites,

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Direct Response: 99 Proven Offers

Tired of the same old direct response offers? Maybe it is time to try a new offer for you product. Here are 99 proven offers to give you some inspiration. Joe Ditzel is a copywriter, marketing consultant and award-winning public

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: How To Get Top Influencers To Share Your Content

How to find the top-tier influencers who will share your content marketing with their tribe. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

The Product Is Not The Destination

I was listening to a teleseminar in the archives at FastEffectiveCopy.com. A well-known copywriter named Ben Mack said “Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Small Business Marketing: The Ultimate Guide To Niche Analysis

Glenn Allsop has put together an extensive list of resources to find data on several industries and online niches. Here are several additional resources: Stats by Zip Code here Finding Statistics by Zip Code : Overview | Oviatt Library http://library.csun.edu/Guides/ZipCode

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Small Business Marketing: Not Crushing It?

You ask some small business owners how they are doing and it’s always, “Great!” It’s not a good idea to always pretend you are crushing it. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

SEO Copywriter: The Reasons You Need Good Website Content

One of the exciting things about the Web is there is so much worthwhile and exciting information on almost any subject. Without a doubt, some business owners prefer to merely repeat dull facts and statistics as a way to attempt

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: Content Marketing Is Here To Stay

Here is why content marketing is here to stay. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: Does Content Marketing Actually Sell Any Product?

OK, great, we are all making great content for our prospects and clients. But, does all this content actually sell any product? AdRants reports on a consistent and creative content marketing effort in Greece that is moving the needle. Joe

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

The Death of Positioning

Has positioning as a marketing and advertising concept run it’s course? “There are two enormous problems with the whole concept today. One, mass marketing is increasingly problematic, for mass audiences are a dying breed. Oh, there are still events like

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: How B2B Content Marketing and Sales Work Together

B2B marketers are learning new ways content marketing and sales can work together throughout the sales cycle. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology,

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Small Business Marketing: Cars Spas And Beef Sandwiches

If you have a small business, sometimes it is just a matter of being consistent with simple promotions. Check out David Frey’s story of Car Spa as well as Lawrence Bernstein’s report on a simple offer for beef sandwiches. Joe

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: How To Use Social Media for Your Business

Should you jump into social media? Amy Harding talks about how social media can help your business. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology,

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Software Marketing: Characteristics of Top Software Marketers

Adam Singer at the Future Buzz shares 17 characteristics of top software marketers. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Copywriting: Emotional Marketing with Vin Montello

Vin Montello explains how to use emotional marketing in this interview with Joseph Bushnell. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Copywriting: Dear Charlie

At the end of this obit for copywriter Robert H. Levenson they describe his simple ad writing system. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: More is Not Better

Joe Pulizzi at the Content Marketing Institute calls for more quality content. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Brand Marketing: How To Use Storytelling in Brand Marketing

Forbes.com shares 5 ways to infuse storytelling into your brand marketing. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: B2B Content 2013 Benchmarks, Budgets, and Trends

Content Marketing: B2B Content 2013 Benchmarks, Budgets, and Trends

Get the lastest lowdown on B2B content marketing trends with the B2B Content 2013 Benchmarks, Budgets, and Trends report: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute Joe Ditzel is a copywriter, marketing consultant and

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+