Positioning: The USP Myth?

Every business owner and corporate marketer is told they need to have a USP, or Unique Selling Proposition. Mike Schultz, co-author of “Professional Services Marketing,” says that for many service providers it’s much ado about nothing. Joe Ditzel is a

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Local Marketing: 4 Ways To Generate Traffic

Here are four ways to generate foot traffic for your local business. Create your own local industry association In a medium-sized city I organized all the chiropractors into an ad-hoc advertising association. They pooled funds to promote “advertorial” spots on

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Local Marketing: Resignation Cake

This guy turned in his resignation letter in the form of a cake–and promoted his business at the same time. That’s some creative local marketing. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Inbound Marketing: 5 Companies Winning With Content

The Internet allows even very small businesses to compete with large corporations with content marketing. Here are five companies winning with great content. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: How Buzzfeed Helps Posts Go Viral

Buzzfeed has spent the last ten years figuring out how to use social media marketing to help posts go viral. Here is how they do it. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Newsletter Marketing: A Simple Way To Solid Profits

One of the best leadgen methods is a newsletter you send to your niche. Not an email newsletter. A letter sent in the mail with a stamp. How profitable is it? Here is one extreme example but shows what can

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Ready for TV? How To Get an Infomercial on The Air

Jim DeBetta tells Startup Nation how to get an infomercial on the air. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Search Engine Optimization: 7 Hottest Trends Influencing SEO

You’ve heard it one hundred times, but it is even more evident now: Content is king. Content marketing is one of the 7 hottest things influencing SEO right now. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: The State of B2B Content Marketing – Infographic

This infographic gives a good overview of content marketing in the B2B sphere. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

How To Test Statistical Significance

Learn how to evaluate the statistical significance of your testingresults. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Entrepreneurship: Determination and Grit

You don’t have to be brilliant. Determination and grit will win over time. Check out this inspiring story of a determined entrepreneur. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: How To Use Slideshare

Slideshare is a potent weapon in content marketing. Here are several ways to use it to grow your business. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Conversion and Analytics: I’m Outta Here!

When your website visitors can’t find what they want from your site, they bail. But why? Here are 15 tools and tactics to find out. Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+