The high end of every market appeals to a certain psychographic that must have the best, no matter the cost. That applies to skateboarders, bicyclists and even farmers.

Kubota Grand X – Sheer Tractoring Pleasure. – YouTube

The Grand X is a new line of deluxe tractors acting as the flagship for the mid-size category at Kubota.

It’s an interesting way of using humor while still driving home the luxury theme. It’s the first major campaign for the copywriter. Says Forrestal: “By poking fun at luxury car ads we could use the conventions of that genre to sell, of all things, a tractor. And we got to make an ad with helicopter shots, models, winding coast roads, and animal metaphors.”

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Appealing To Buyers of High-End Luxury Machines
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