Smart marketers are using Facebook ads to drive audiences to great content.
Is your content getting a little tired? Here’s how to ramp it up a notch or two.
Use these tools to find related keywords for your content.
Wouldn’t it be great if there was a content marketing “starter kit?” Ask and ye shall receive.
Outbrain is a content recommendation service whose links are often found at the bottom of a website after a post. The recently challenged the research community to examine their huge data set and try to predict future behavior. Oh, and … Continued
If you want better Google rankings, hire better writers.
Do you have dreams of building a large international business? If so, think scale from day one or from today forward. You have to assemble your company now in such a manner that it can grow very rapidly. Here is … Continued
To introduce a new line of shampoo for Apotek in Sweden, ad agency Akestam Holst came up with a novel idea. A Stockholm subway billboard was rigged with sensors so the model’s hair blows around as the train arrives. Wonderful … Continued
Templates are widely used when creating marketing plans. Most of them miss these three crucial elements.
Talking to an acquaintance about Shark Tank recently, they said they believed the contestants had help with their presentations from seasoned pros, because they always followed a disciplined formula like you see in good copywriting. I strongly disagreed with this … Continued
A side benefit of writing a book about your service or product is it focuses your thinking and helps crystallize your mission. This helps in a myriad of ways. Here is one: Once your book is published, eventually you will … Continued
SEO, marketing and website service providers often spend a lot of time figuring out how to get their clients on board with their ideas and recommendations. But what do the client’s customers really want from a local website? Brightlocal decided … Continued
Are you doing video marketing for B2B? Check out this humorous video.
Proms, getting happy and God making farmers were just a few of the themes in the top 10 most-watched ads on Youtube for 2013.
As content and social media become increasingly important to reach elusive consumers, costs are beginning to rise.
Rachel Foster outlines three reasons to curate content in your niche.
All the lists of tech leaders to follow on Twitter are full of dudes. Here are some of the women you should be following on Twitter.
After three years of offering one price, Netflix is looking at offering a tiered pricing model. The single price approach has been very successful for them, but its day may be over. The Atlantic looks at some of the options … Continued
What if you were broke? What would you do to get some money coming in if I gave you five dollars of “seed money” and two hours to make something happen? That’s the challenge some Stanford students had as part … Continued
Matthew Ingram at Gigaom explains why Google should not be constantly blamed for the downturn in the future trends for some media.
The blogosphere is all atwitter (see what I did there) about Matt Cutts from Google saying guest blogging is not a good strategy anymore. Is that what he really said? What’s the true story? Joe and Robert from This Old … Continued
Sure, you are saving time, but that is about it.
Would you like to get closer to the real power players in your niche? Here is how to do it.
Are you using public speaking as part of your marketing mix? If not, consider ramping up some speaking appearances. There are plenty of places to speak in your own town, unless you live in Moose Jaw or Medicine Hat. Best … Continued
Do you REALLY need powerpoint? Some of the world’s greatest speakers never touch it.