Neil Patel On Improving Conversions
Neil Patel shares some ideas on using content marketing, seo and conversion tactics to sell more product.
8 Content Marketing Experts In London
A recent gathering of experts in London focused on their views on the current state of content marketing.
Brand Marketing: Should You Sell A Fashion Brand Direct or Through Retail?
Yes, no matter what you want a social media and internet presence to build the brand and support the effort to sell to retail stores. But to attempt to create significant demand for the brand BEFORE approaching retailers will be daunting. It will ...
Social Media Marketing: The New Mass Media Is Social
Social media is fast becoming the next mass media.
Infographic: Load Time Is Critical With Local Mobile Sites
This is scary: Even one second delay can cost you several million dollars of lost revenue from your local mobile site.
The Changing World of Crowdfunding And How You Can Raise Money For Your Business
In April of 2012, President Obama authorized the JOBS Act. (Jumpstart Our Business Startups.) The Act has several provisions, but one of the main goals is to change existing financial rules restricting private equity investing as well as those rel...
Mobile Marketing: Financial Services Dominate Mobile Ads
When it comes to mobile marketing, financial services use mobile ads more than any other. The next industries in line are telecommunication, restaurant, health and beauty, travel and auto.
50 B2B Marketing Blogs For Your Consideration
Trying to get new insights on B2B marketing? Here are 50 B2B marketing blogs to check out for new ideas, approaches and methods in this fast changing space.
Consulting Tips From Alan Weiss: Get in Front of People
"Ignore critique unless it's from respected sources. Otherwise your life is a pinball machine. "You want 3 dimensional marketing: in person, not on the web or remote. Get in front of people. People send me email to ask if they can call! Why not...
Pitching: Susan Bratton Interviews Oren Klaff
I found this 2-part interview with Oren Klaff on iTunes. Susan Bratton and Klaff talk about how his concepts relate to landing pages and marketing. If iTunes doesn't work for you go here: http://podcasts.personallifemedia.com/podcasts/232-dishy...
Positioning: The USP Myth?
Every business owner and corporate marketer is told they need to have a USP, or Unique Selling Proposition. Mike Schultz, co-author of "Professional Services Marketing," says that for many service providers it's much ado about nothing.
Local Marketing: 4 Ways To Generate Traffic
Here are four ways to generate foot traffic for your local business. Create your own local industry association In a medium-sized city I organized all the chiropractors into an ad-hoc advertising association. They pooled funds to promote "adver...
Local Marketing: Resignation Cake
This guy turned in his resignation letter in the form of a cake--and promoted his business at the same time. That's some creative local marketing.
Inbound Marketing: 5 Companies Winning With Content
The Internet allows even very small businesses to compete with large corporations with content marketing. Here are five companies winning with great content.
Social Media Marketing: How Buzzfeed Helps Posts Go Viral
Buzzfeed has spent the last ten years figuring out how to use social media marketing to help posts go viral. Here is how they do it.
Copyright © 2013 Ditzel & Company - All Rights Reserved
Ditzel & Company, 914 Westwood Blvd., #327, Los Angeles, CA 90024
A Los Angeles-Based Copywriter and Marketing Consultant