Brand Marketing: Should Our Business Use Brand Advertising or Direct Response?

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I can get a small business immediate results with direct response. Branding has long-term value. But branding vs. direct response does not have to be a binary decision, as Jim Connolloy explains.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

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