Carol Roth argues that many service providers are wasting their money on branding. She shares what they really need to be spending time on.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Do You Really Need Branding?
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