Some sales are more conceptual than others and need a slightly different approach. If you are selling copiers, everybody knows what they are.

But not everybody knows what you are talking about when your service is new, obscure, very detailed or highly technical.

For a conceptual sale, tweak your prospecting and make it easier to buy from you. Lisa at LeadSavvy explains.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Business Development: Turn Down The Firehose
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