Paul Rogers has been in procurement almost his entire career. He explains how salespeople can better work with buyers.

He talks about mistakes salespeople make like:

  • Going around the buyer and “selling through the back door”
  • Not demonstrating the value that makes your product better
  • Disrespecting the competition
  • Using traditional closing techniques
  • Not letting the buyer add value in the selling process

And he shows you how buyers can benefit your sales effort if you get them involved in a deal from the beginning.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

A Buyer Tells Salespeople What They Are Doing Wrong
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