Jim Mullen and The Simple Art of Greatness

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Jim Mullen is the founder of Mullen Advertising, a successful New England agency known for innovative and yes, creative campaigns. They also do a lot of direct response. You may be interested in this profile of the man and the agency.

Here is an excerpt: “Again and again Mullen reminds you that there are people [...]

Tough Times Equal Opportunity for Direct Marketers and Copywriters

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I read a story about an ad agency in Portland called Via that won Ad Age’s Small Agency of the Year for 2011. The founder said “In some ways, the worse the economy got, the better we did. … I think the problems became so acute by last year that we benefited from the fact [...]