Proms, getting happy and God making farmers were just a few of the themes in the top 10 most-watched ads on Youtube for 2013.
Rory Sutherland doing what he does best.
Rory Sutherland stumps for perceived value.
The crumbling of the wall between editorial and advertising continues.
The high end of every market appeals to a certain psychographic that must have the best, no matter the cost. That applies to skateboarders, bicyclists and even farmers. Kubota Grand X – Sheer Tractoring Pleasure. – YouTube The Grand X
Social media is having an interesting impact on television advertising.
This Ray-Ban ad has crazy optical illusions:
Rumors were flying that Britain was about to embark on an anti-immigration campaign in Romania. The response was humorous and effective.
Has positioning as a marketing and advertising concept run it’s course? “There are two enormous problems with the whole concept today. One, mass marketing is increasingly problematic, for mass audiences are a dying breed. Oh, there are still events like