It’s important to know the avatar or profile of the buyer you are targeting in B2B. This infographic from Acquity Group may help.
Inc. Magazine breaks down the ins and outs of B2B marketing and social media.
Trying to get new insights on B2B marketing? Here are 50 B2B marketing blogs to check out for new ideas, approaches and methods in this fast changing space.
In your population of prospects, under 15% will make a decision in the next 90 days. The large majority will not be ready to buy until 90 days from now or longer. As long as you’ve qualified them, when they
Uri Bar-Joseph looks at several B2B marketing trends for 2013.
Let’s say your company, or your marketing consultant, is putting out all kinds of great marketing content and it is working well. What happens if gets stolen?
Now that you have tons of B2B content, here are some ways to give it additional life.
Daniel Burstein finds out the biggest opportunities in the B2B space for 2012.
MarketingProfs.com shows you how to use a solid offer that shows you understand buyers’ pain points.
Many advertisers believe they have to make their sales story more formal for B2B compared to their B2C efforts. Troy White shows why this tactic is wrong.