After three years of offering one price, Netflix is looking at offering a tiered pricing model. The single price approach has been very successful for them, but its day may be over. The Atlantic looks at some of the options Netflix is considering, and the science behind why we choose certain prices over [...]
Color plays a big role in branding. Choose a color that has the emotional qualities you want to elicit in your brand. If you can, try to “own” a color in your market segment, like the light blue box of Tiffany’s, or pink at Mary Kay Cosmetics.
Each color creates strong perceptions and [...]
Yes, no matter what you want a social media and internet presence to build the brand and support the effort to sell to retail stores.
But to attempt to create significant demand for the brand BEFORE approaching retailers will be daunting. It will take a lot of time and patience.
Unless they want [...]
Image and photo sharing is more popular than ever on the web. Heidi Cohen gives some tips on how to tell your brand story in images.
Forbes.com shares 5 ways to infuse storytelling into your brand marketing.
Subway bills their foot-long subs as exactly that–a Footlong. Then why are they 11 inches long?
This entry is part 4 of 21 in the series Marketing Your Business On The Internet
One of the biggest hurdles for a lot of business owners to leap when it comes to the internet is realizing that people will be talking about your company whether you like it or not.
And that includes [...]
Carol Roth argues that many service providers are wasting their money on branding. She shares what they really need to be spending time on.
Some people put down advertising, saying “it doesn’t work on me.” Don’t be too sure.
You might think brand advertising is heavily tested to insure ROI. Not so.
I was just listening to an old ILoveMarketing.com podcast from last summer (http://ilovemarketing.com/episode-26the-one-with-marie-forleo-and-yanik-silver/). Joe and Dean were talking to Yanik Silver and Marie Forleo. Yanik was discussing “creation stories” and how the vendors at Whole Foods (http://wholefoodsmarket.com/) always have interesting stories about their company and products.
One example is Cowgirl Creamery (http://www.cowgirlcreamery.com/aboutus.asp). Why [...]
I can get a small business immediate results with direct response. Branding has long-term value. But branding vs. direct response does not have to be a binary decision, as Jim Connolloy explains.
Should your brand be on Google+? Kelly Clay at Lockergnome takes a look.
Gary Vaynerchuk stormed the stage at the 2011 Inc500 Conference with his inimitable style. If you can get past the foul language there are lots of golden nuggets to be gleaned here.
One this is sure–media and marketing are changing fast–faster than we know. Gary talks about how the coming changes and how [...]
Is it time to turn your brand into a game?