To introduce a new line of shampoo for Apotek in Sweden, ad agency Akestam Holst came up with a novel idea. A Stockholm subway billboard was rigged with sensors so the model’s hair blows around as the train arrives. Wonderful … Continued
After three years of offering one price, Netflix is looking at offering a tiered pricing model. The single price approach has been very successful for them, but its day may be over. The Atlantic looks at some of the options … Continued
Color plays a big role in branding. Choose a color that has the emotional qualities you want to elicit in your brand. If you can, try to “own” a color in your market segment, like the light blue box of … Continued
Yes, no matter what you want a social media and internet presence to build the brand and support the effort to sell to retail stores. But to attempt to create significant demand for the brand BEFORE approaching retailers will be … Continued
Image and photo sharing is more popular than ever on the web. Heidi Cohen gives some tips on how to tell your brand story in images.
Forbes.com shares 5 ways to infuse storytelling into your brand marketing.
Subway bills their foot-long subs as exactly that–a Footlong. Then why are they 11 inches long?
This entry is part 4 of 21 in the series Marketing Your Business On The InternetOne of the biggest hurdles for a lot of business owners to leap when it comes to the internet is realizing that people will be … Continued
Carol Roth argues that many service providers are wasting their money on branding. She shares what they really need to be spending time on.
Some people put down advertising, saying “it doesn’t work on me.” Don’t be too sure.
You might think brand advertising is heavily tested to insure ROI. Not so.
I was just listening to an old ILoveMarketing.com podcast from last summer (http://ilovemarketing.com/episode-26the-one-with-marie-forleo-and-yanik-silver/). Joe and Dean were talking to Yanik Silver and Marie Forleo. Yanik was discussing “creation stories” and how the vendors at Whole Foods (http://wholefoodsmarket.com/) always have interesting … Continued
I can get a small business immediate results with direct response. Branding has long-term value. But branding vs. direct response does not have to be a binary decision, as Jim Connolloy explains.
Should your brand be on Google+? Kelly Clay at Lockergnome takes a look.
Gary Vaynerchuk stormed the stage at the 2011 Inc500 Conference with his inimitable style. If you can get past the foul language there are lots of golden nuggets to be gleaned here. One this is sure–media and marketing are changing … Continued
Is it time to turn your brand into a game?