Mikael Cho at Ooomf writes how examining comedians can make your own stories better. https://ooomf.com/blog/want-to-be-a-better-storyteller-learn-from-a-comedian/
Here are 40 copywriting resources for landing pages, emails, product pages, guarantees, PPC and more. 40 Resources to Help You Write High-Converting Copy – Business 2 Community The links include this headline evaluator. http://headlines.copyhackers.com/scorecard/ For grins I plugged in “They … Continued
Storytelling in copywriting can be used in the entire arc of a sales letter or ad, or in short stories in the headline, testimonial, or other section. In the copy for this shirt in the Territory Ahead catalog, they use … Continued
I was watching a syndicated home improvement show. This show has a host who comes in and does a makeover for regular people’s homes. At one point he talks to the owner of a company that makes chairs that will … Continued
What does direct response copywriting have to do with creating effective content? Everything.
F. Scott Fitzgerald came up with, “We Keep You Clean In Muscatine,” for a steam laundry in Muscatine, Iowa. Here are several famous writers who started in advertising.
Sonia at Copyblogger says your sales pitch should match the tone of your content. Otherwise, “It’s a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home — that turns out to … Continued
English is a flexible language, quickly absorbing new words and slang terms from other languages, technical advancements and cultural change. Cool. But it’s also a pain in the ass. For example: What’s the difference between congenial and genial? What’s a … Continued
Copywriter Glenn Fisher tells the tale of Steve Rocco, skateboard entrepreneur and copywriter. He wrote ads for his own company, World Industries, in the 80s and early 90s. Fisher says, “…just look at those early Rocco ads and any copywriter … Continued
Here’s a good lead gen letter from copywriter Robert Stover. It pulled in accounts spending $500K. You can adapt this to your product or service easily. It helps if you have a dramatic success story. In this case, some people … Continued
David Garfinkel speaks with Kevin Hogan on how copywriters can get get paid more for their work.
Vin Montello explains how to use emotional marketing in this interview with Joseph Bushnell.
At the end of this obit for copywriter Robert H. Levenson they describe his simple ad writing system.
It may not. Tim Ferris weighs in on the 10,000 Hour rule in the last few pages of this doc: The 4-Hour Chef PDF — First 70 pages of META section
Copywriters make a lifetime study of the art of persuasion. Ray Edwards shares a few tricks they use to sell more stuff to you.
Rock and roll copywriter Peter Michaels shares an amazing free tool you can use to sharpen your headline-writing skill.
Are copywriters crazy? They mighty be. This study shows a strong link between writers and mental illness. There is an upside! From the study: “There is a silver lining to consider — mental illness may in fact be helpful to … Continued
People respond to stories in ad copy. Here are some storytelling tips from Pixar.
In the foreward to Joe Sugarman’s excellent “The Adweek Copywriting Handbook,” Ray Schultz placed Joe among the greats in direct mail history. That list included Gene Schwartz, the copywriting legend, and Louis Victor Eytinge, a “convicted murderer who learned to … Continued
Jonathan Fields investigates the never-ending controversy of long copy sales letters.
Kevin Halbert is the son of one of the greatest copywriters in history–the late, great Sir Gary of Halbert. In a recent post he explains why marketers must hire the very best copywriter they can afford.
Letters of Note has an interesting post where David Ogilvy details how he wrote his copy.
Michael Senoff has interviewed the biggest the biggest marketers in the world. Here he talks with direct response copywriter Ben Settle about how to maximize the effectiveness of your copy. Listen to internet radio with Michael Senoff on Blog … Continued
I read a story about an ad agency in Portland called Via that won Ad Age’s Small Agency of the Year for 2011. The founder said “In some ways, the worse the economy got, the better we did. … I … Continued
One of the easiest ways to improve your site immediately is to rewrite each article, post, or page and make your copy "double-barreled." Legendary ad man John Caples said in "How To Make Your Advertising Make Money" that each time … Continued