F. Scott Fitzgerald came up with, “We Keep You Clean In Muscatine,” for a steam laundry in Muscatine, Iowa. Here are several famous writers who started in advertising.
Sonia at Copyblogger says your sales pitch should match the tone of your content.
Otherwise, “It’s a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home — that turns out to be an MLM event. All of the overtures of friendship become suspect, and your trust [...]
English is a flexible language, quickly absorbing new words and slang terms from other languages, technical advancements and cultural change.
But it’s also a pain in the ass. For example:
What’s the difference between congenial and genial? What’s a nonrestrictive appositive? Is there any difference between frantic and frenetic?
OK, maybe when [...]
Copywriter Glenn Fisher tells the tale of Steve Rocco, skateboard entrepreneur and copywriter. He wrote ads for his own company, World Industries, in the 80s and early 90s.
Fisher says, “…just look at those early Rocco ads and any copywriter who’s studied their Ogilvy will see that the ads actually look like something that the [...]
Here’s a good lead gen letter from copywriter Robert Stover. It pulled in accounts spending $500K.
You can adapt this to your product or service easily. It helps if you have a dramatic success story. In this case, some people were so moved they actually started crying when they read it!
Whether you make people [...]
Are copywriters crazy? They mighty be. This study shows a strong link between writers and mental illness.
There is an upside! From the study:
“There is a silver lining to consider — mental illness may in fact be helpful to the creative process. From BBC News:
Lead researcher Dr Simon Kyaga said the findings [...]
In the foreward to Joe Sugarman’s excellent “The Adweek Copywriting Handbook,” Ray Schultz placed Joe among the greats in direct mail history. That list included Gene Schwartz, the copywriting legend, and Louis Victor Eytinge, a “convicted murderer who learned to write in prison.”
Intrigued, I consulted Uncle Google to learn more about Mr. [...]
One of the easiest ways to improve your site immediately is to rewrite each article, post, or page and make your copy "double-barreled." Legendary ad man John Caples said in "How To Make Your Advertising Make Money" that each time you mention a feature of your product or service, you should detail how that [...]
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