Take the Neuromarketing Quiz over at Discovery.com to discover how images affect your ads: What do advertisers know about your brain? Take the Neuromarketing quiz! : Discovery Channel Is this quiz full of crap, lies, and baloney? Only you can
Claude Hopkins is a legendary advertising executive whose 1923 classic Scientific Advertising set down solid rules for using advertising in the most effective way. He extolled the virtues of selling on merit without any attempt to be clever or entertaining.