Local Marketing | Ditzel & Company

Local Marketing: 4 Ways To Generate Traffic

Here are four ways to generate foot traffic for your local business.

Create your own local industry association

In a medium-sized city I organized all the chiropractors into an ad-hoc advertising association. They pooled funds to promote “advertorial” spots on local TV. See if you can find like-minded competitors and look for areas you can [...]

Local Marketing: Resignation Cake

This guy turned in his resignation letter in the form of a cake–and promoted his business at the same time. That’s some creative local marketing.

DavidMihm.com’s Local Search Ranking Factors

DavidMihm.com lists several local search ranking factors.

The Changing World of Croudfunding And How You Can Raise Money For Your Business
In April of 2012, President Obama authorized the JOBS Act. (Jumpstart Our Business Startups.) The Act has several provisions, but one of the main goals is to change existing financial rules restricting private equity investing as well as those rel...

Mobile Marketing: Financial Services Dominate Mobile Ads
When it comes to mobile marketing, financial services use mobile ads more than any other. The next industries in line are telecommunication, restaurant, health and beauty, travel and auto.

50 B2B Marketing Blogs For Your Consideration
Trying to get new insights on B2B marketing? Here are 50 B2B marketing blogs to check out for new ideas, approaches and methods in this fast changing space.

Consulting Tips From Alan Weiss: Get in Front of People
"Ignore critique unless it's from respected sources. Otherwise your life is a pinball machine. "You want 3 dimensional marketing: in person, not on the web or remote. Get in front of people. People send me email to ask if they can call! Why not...

Pitching: Susan Bratton Interviews Oren Klaff
I found this 2-part interview with Oren Klaff on iTunes. Susan Bratton and Klaff talk about how his concepts relate to landing pages and marketing. If iTunes doesn't work for you go here: http://podcasts.personallifemedia.com/podcasts/232-dishy...

Positioning: The USP Myth?
Every business owner and corporate marketer is told they need to have a USP, or Unique Selling Proposition. Mike Schultz, co-author of "Professional Services Marketing," says that for many service providers it's much ado about nothing.

Local Marketing: Resignation Cake
This guy turned in his resignation letter in the form of a cake--and promoted his business at the same time. That's some creative local marketing.

Inbound Marketing: 5 Companies Winning With Content
The Internet allows even very small businesses to compete with large corporations with content marketing. Here are five companies winning with great content.

Social Media Marketing: How Buzzfeed Helps Posts Go Viral
Buzzfeed has spent the last ten years figuring out how to use social media marketing to help posts go viral. Here is how they do it.

Newsletter Marketing: A Simple Way To Solid Profits
One of the best leadgen methods is a newsletter you send to your niche. Not an email newsletter. A letter sent in the mail with a stamp. How profitable is it? Here is one extreme example but shows what can happen--this is an excerpt from Craig Gar...

Search Engine Optimization: 7 Hottest Trends Influencing SEO
You've heard it one hundred times, but it is even more evident now: Content is king. Content marketing is one of the 7 hottest things influencing SEO right now.

How To Test Statistical Significance
Learn how to evaluate the statistical significance of your testingresults.

Entrepreneurship: Determination and Grit
You don't have to be brilliant. Determination and grit will win over time. Check out this inspiring story of a determined entrepreneur.

Content Marketing: How To Use Slideshare
Slideshare is a potent weapon in content marketing. Here are several ways to use it to grow your business.

Conversion and Analytics: I'm Outta Here!
When your website visitors can't find what they want from your site, they bail. But why? Here are 15 tools and tactics to find out.

Ditzel & Company

Local Marketing: 4 Ways To Generate Traffic

Local Marketing: Resignation Cake

DavidMihm.com’s Local Search Ranking Factors

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