I was listening to a teleseminar in the archives at FastEffectiveCopy.com. A well-known copywriter named Ben Mack said “Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is the most important sales letter you have.”
More marketers would benefit by looking [...]
Cold calling in person (some people call it cold walking) isn’t the most recommended method. But the people that are good at it can make bank. Here is an older article from Inc. that explains it all.
Barbara Corcoran, one of the resident sharks on the TV show Shark Tank, speaks with Business Insider head honcho Henry Blodgett about “using what you got.”
Would you drive to the airport to give one of your customers a free steak?