Search Engine Marketing: SEO

This entry is part 19 of 21 in the series Marketing Your Business On The Internet

This entry is part 19 of 21 in the series Marketing Your Business On The Internet

Search Engine Optimization

A lot of the things we’ve discussed in this book come under a subject known as search engine optimization, or SEO. This is the process of optimizing your site to improve your rankings in the search engines. [...]

Search Engine Marketing: Making the Connection

This entry is part 2 of 21 in the series Marketing Your Business On The Internet

This entry is part 2 of 21 in the series Marketing Your Business On The Internet

There are a number of ways you can connect with your customers online, and if you want to get the best results you need to be take advantage of as many as possible. Because the internet makes it so easy [...]

Search Engine Marketing: The Yellow Pages Question

This entry is part 1 of 21 in the series Marketing Your Business On The Internet

This entry is part 1 of 21 in the series Marketing Your Business On The Internet

Consumers Continue to Move To Online Search

Local search is growing–more than 20 percent of all searches have location terms. In April of 2011, comScore reported that Google delivered almost 11 billion searches. That means more than 2 billion searches [...]

Search Engine Marketing: How Google Cost Ryan Abood $4 Million

Are you sure you know what your SEO company is doing to help your rankings? Consider the tale of Ryan Abood, who woke up one day to find his company has disappeared completely from Google.  The result: he took a $4 million hit.