You ask some small business owners how they are doing and it’s always, “Great!” It’s not a good idea to always pretend you are crushing it.
If you have a small business, sometimes it is just a matter of being consistent with simple promotions. Check out David Frey’s story of Car Spa as well as Lawrence Bernstein’s report on a simple offer for beef sandwiches.
These ideas are for fitness marketers but can be easily swiped for you or your clients.
Sometimes successful marketing strategy is all about avoiding pitfalls as much as taking advantage of opportunity. Kathy Caprino relates seven marketing mistakes to avoid at all costs.
Scale your business larger than you thought possible by thinking big and being bold.
As a young lad fresh out of Ohio University I got my first sales job at WAKR-AM radio in Akron, Ohio. I used a very sophisticated sales strategy: Drive around and call on everybody using a lame pitch. “You don’t … Continued
Not sure how to position your business against bottom feeders? Here is one perspective from GKIC.
According to Mark Cuban, following your passion is terrible advice.
Dave Knox from Rockfish shares Mark Cuban's 12 Rules for Startups.
Whether you are a copywriter, marketer, or just want to improve your small business marketing, you can learn a lot from Guy Kawaski as he shares what he learned from working with Steve Jobs for many years. Chase Jarvis later … Continued
Pete Kennedy lists his 7 small business advertising mistakes to avoid.
Hey, Tycoon, take some time out of your busy day and check out 10 YouTube videos that will change your life. Or something.
Many advertisers believe they have to make their sales story more formal for B2B compared to their B2C efforts. Troy White shows why this tactic is wrong.
According to Jackie Cooper most businesses are not keeping up with their customers online.