Joe Pulizzi looks back at the history of custom publishing and how it evolved into content marketing.

 

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Content Marketing: The Evolution of Using Content To Tell a Brand’s Story
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