Copywriter Glenn Fisher tells the tale of Steve Rocco, skateboard entrepreneur and copywriter. He wrote ads for his own company, World Industries, in the 80s and early 90s.

Fisher says, “…just look at those early Rocco ads and any copywriter who’s studied their Ogilvy will see that the ads actually look like something that the great ‘O’ would have produced – if he were a skateboarder.”

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Copywriting: The Steve Rocco Story
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