P90X is an extreme workout DVD advertised mainly on infomercials. The program has lots of raving fans. And it made the creators rich.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Direct Response TV Marketing: How The P90X Guys Got Rich
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