Some advertisers are using Facebook ads much like they would Google adwords.

Huge mistake.

Facebook is great for brands that are about experiences, events, interests, passions and beliefs. Businesses that are more corporate or factual do not fit at as well.

In other words, people are in a different state of mind when they use Facebook than when they use Google.

How do you know if Facebook is right for you? One way is to answer the questions Perry Marshall set up at

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Is Facebook Right For My Business?
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