“CL: Where is thy salute?
WW: For presenting yourselves on this battlefield, I give thanks.
CL: This is our army; to join it, you give homage
WW: I give homage to Scotland.
And if this is your army, why does it go?
SF: We didn’t come here to fight for them.
SF: The English are too many.
WW: Sons of Scotland, I am William Wallace…
SF: William Wallace is seven feet tall.
WW: Yes, I’ve heard.
Kills men by the hundreds,
and if he were here,
he’d consume the English with fireballs from his eyes
and bolts of lightning from his ***. < laughter >
I AM William Wallace,
and I see a whole army of my countrymen
here in defiance of tyranny.
You’ve come to fight as free men,
and free men you are.
What will you do with that freedom?
Will you fight?

SF: Against that? No, we will run, and we will live.
WW: Aye, fight and you may die.
Run, and you’ll live… at least a while.
And dying in your beds many years from now,
would you be willing to trade all the days,
from this day to that,
for one chance,
just one chance,
to come back here and tell our enemies
that they may take our lives,
but they’ll never take our FREEDOM!!!”

– Braveheart

That’s a heck of a call-to-action wouldn’t you say?

Calls-to-action are important on a website.

Unless you really are fighting English overlords–then you may need more.

How come so many small business websites have NO call-to-action? Or when they have a call to action, it is weak or hard to find.

That what Mike Murray found when he surveyed over 200 websites.

Don’t worry, my friend, he also tells you what to do to fix the situation.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Fireballs From His Eyes
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