Kevin Halbert is the son of one of the greatest copywriters in history–the late, great Sir Gary of Halbert. In a recent post he explains why marketers must hire the very best copywriter they can afford.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Hiring A Copywriter: Why You Should Get The Best You Can Afford

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