To introduce a new line of shampoo for Apotek in Sweden, ad agency Akestam Holst came up with a novel idea. A Stockholm subway billboard was rigged with sensors so the model’s hair blows around as the train arrives.

Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives | Adweek

It was supposed to be a one day deal, but was extended to 5 days.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Innovative Billboard in Sweden For New Shampoo
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