In an article about the rise of context apps, Robert Scoble shows iPhone users use more apps:

“What is this pro-iPhone point of view? Well, Path ships on both iPhone and Android. If you look at the market share numbers you know that for every iPhone sold Android sells about three devices. So, Path should be wildly more popular on Android than it is on iPhone. It’s not. In fact only about 30% of its customers are on Android. The rest are using iPhones. You might explain this away by some other factor but I’ve heard this from many many developers, including Starbucks and eBay. iPhone users use more apps. The ecosystem of apps is better on iOS. The profitability of app developers is better on iOS than on Android. On and on.”

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Mobile Marketing: iPhone Owners Use More Apps
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