One of the best leadgen methods is a newsletter you send to your niche. Not an email newsletter. A letter sent in the mail with a stamp.
How profitable is it? Here is one extreme example but shows what can happen–this is an excerpt from Craig Garber’s “How To Get Maximum Money With Minimum Customers”:
“Chris Hurn, CEO of Mercantile Commercial Capital, LLC, is a long-time Seductive Selling Newsletter member and a coaching group member of mine as well. He is also a member of the 2007 Inc. 500 list of the fastest-growing companies in the U.S. Chris sends his monthly newsletter out to over 80,000 business advisors and entrepreneurs around the country. Having published one newsletter every month for nearly four years, Chris attributes 3 to 4 closed commercial loans (his core business) per month, to leads generated from his newsletter. Each of these loans is worth over $50,000 to his company, and this year, he’s expecting his business to grow another 50% to just under $9 million in revenue, with a net profit margin that would shame Warren Buffet’s Berkshire Hathaway.”
Garber, Craig (2011-05-31). How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use! (Kindle Locations 945-949). kingofcopy.com. Kindle Edition.