Joe Ditzel
Ditzel and Company

(Los Angeles, CA — 10/19/11) —  Los Angeles-based Ditzel and Company, a marketing and advertising agency, now offers direct response copywriting services to the small business community in Southern California. Unlike image advertising, direct response copywriting is designed to elicit an immediate response from the reader. The desired response might be to fill out a questionnaire, or call a toll free number for a report, or buy a product or service.

“Image advertising is most of the general marketing we see on TV for big brands. They need to market on a massive scale in order to move their products. It works very well. It also costs millions of dollars. Most small businesses are not flush with that kind of cash,” company CEO Joe Ditzel said recently.

“Direct response is the perfect solution. We write copy for clients that makes immediate impact. It is no fluff, customer-oriented writing that offers customers solutions to their problems. When you offer solutions and ask people to take action, whether to call for more information or to purchase your product, good things happen in a hurry.”

“Los Angeles is the home of thousands of small businesses,” Ditzel continued. “Most of them can’t afford to run general TV spots and hope for business somewhere in the distant future. We can generate sales much faster using time-tested direct response copywriting and the power of the internet. Direct response allows you to evaluate your advertising immediately and test different approaches on the fly to maximize conversions.”

“We encourage any business to let us conduct a complimentary marketing audit. This is a comprehensive review of  their current marketing strengths, weaknesses and recommended strategies. Our marketing audit can help sharpen a company’s marketing approach.”

For more information you can call 213-536-7177 or email at

Joe Ditzel
Ditzel and Company

Ditzel and Company is a marketing and advertising agency that can helps companies gain new customers, sell more of their goods and services to existing customers, and increase the average size of all orders.  They focus on high ROI advertising — direct response campaigns built to get customers to buy today.

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Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Press Release: Ditzel and Company Offers Copywriting Services to Small Business Community in Los Angeles

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