I was listening to a teleseminar in the archives at FastEffectiveCopy.com. A well-known copywriter named Ben Mack said “Remember, the product is not the destination. Every product is an invitation to a continuing relationship. In many ways, your product is the most important sales letter you have.”

More marketers would benefit by looking at their product as the beginning of a continuing relationship with their tribe.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

The Product Is Not The Destination
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