Want to set yourself apart from the pack of smelly, crooked-teeth, polyester-wearing, good-for-nothing competitors in your niche?

Try brushing up on the news in your industry. For example, here is news about the tech industry in San Diego.

Now when you call you will be more knowledgeable about the prospect than anyone else calling that day. And news means change, and change means they need more products and services.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Sales: News Means Ch-Ch-Changes
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