Many advertisers believe they have to make their sales story more formal for B2B compared to their B2C efforts. Troy White shows why this tactic is wrong.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Should You Make Your B2C Pitch More “Business Like” for B2B?
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