- Search Engine Marketing: The Yellow Pages Question
- Search Engine Marketing: Making the Connection
- Social Media Marketing: Social Media Sites
- Brand Marketing: Managing Your Brand On The Internet
- Reputation Management: Dealing With Review Sites
- Social Media Marketing: Engaging With Customers
- Mobile Marketing: Huge Growth Opportunity
- Mobile Marketing: Text Messaging Grows With Consumers of All Ages
- Mobile Marketing: Daily Deal Coupons
- Inbound Marketing: Keys To An Effective Website
- Email Marketing: How To Build Client Relationships
- Website Design: Multiple Methods of Contact
- Promotional Strategies and Tactics
- Video Marketing: Video Distribution
- Article Syndication: Key Site Article Distribution Sites
- Image Marketing
- Banner Advertising
- Social Media Marketing: Facebook Ads
- Search Engine Marketing: SEO
- Tracking Your Results
- The Bottom Line
Facebook ads have some things in common with pay per click advertising – you only pay when someone actually clicks on one of your ads and you can target very specific people. The difference is instead of your ads being shown based on keywords that people are searching for, they’re displayed based on demographics that you choose.
You have a great deal of control over the ads you display, so you can get very specific with who sees your ads. For example, if you own a gym or fitness club, you could create an ad that would target women between the ages of 35 and 50 who live in your city, have a college education and are interested in other health-related topics.
Then you could create a different ad that would target men with all those same demographics. And another one for each group between the ages of 50 and 60, or any other demographics you wanted. Facebook makes it very easy to put your ad in front of the people who are most likely to be interested in what you have to offer them.
And it also makes it easy to create multiple ads that ultimately bring potential customers to the same offer, but each ad can target a very particular group of people.
Whether or not you use Facebook yourself, keep something in mind – Facebook is growing at a much faster rate than other websites, including Google, so it is becoming more and more important that your business has a presence there, both in the way of a Facebook Page and advertising.