This entry is part 18 of 21 in the series Marketing Your Business On The Internet

Facebook Ads

Facebook ads have some things in common with pay per click advertising – you only pay when someone actually clicks on one of your ads and you can target very specific people. The difference is instead of your ads being shown based on keywords that people are searching for, they’re displayed based on demographics that you choose.

You have a great deal of control over the ads you display, so you can get very specific with who sees your ads. For example, if you own a gym or fitness club, you could create an ad that would target women between the ages of 35 and 50 who live in your city, have a college education and are interested in other health-related topics.

Then you could create a different ad that would target men with all those same demographics. And another one for each group between the ages of 50 and 60, or any other demographics you wanted. Facebook makes it very easy to put your ad in front of the people who are most likely to be interested in what you have to offer them.

And it also makes it easy to create multiple ads that ultimately bring potential customers to the same offer, but each ad can target a very particular group of people.

Whether or not you use Facebook yourself, keep something in mind – Facebook is growing at a much faster rate than other websites, including Google, so it is becoming more and more important that your business has a presence there, both in the way of a Facebook Page and advertising.

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Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Social Media Marketing: Facebook Ads
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