Talking to an acquaintance about Shark Tank recently, they said they believed the contestants had help with their presentations from seasoned pros, because they always followed a disciplined formula like you see in good copywriting. I strongly disagreed with this
Sometimes young copywriters start to doubt their ability. They study and study, but wonder deep down if they can play with the big kids. My suggestion to these folks is to get some wins. Nothing builds confidence like winning. It
Victoria Pynchon is an experienced litigator. She shares 5 things about negotiating you might not know. One of the most useful is “Any Reason Is Far Better Than No Reason.” You may be familiar with this from Robert Cialdini’s “Influence,”
I was watching a syndicated home improvement show. This show has a host who comes in and does a makeover for regular people’s homes. At one point he talks to the owner of a company that makes chairs that will
What does direct response copywriting have to do with creating effective content? Everything.
F. Scott Fitzgerald came up with, “We Keep You Clean In Muscatine,” for a steam laundry in Muscatine, Iowa. Here are several famous writers who started in advertising.
Copywriter Glenn Fisher tells the tale of Steve Rocco, skateboard entrepreneur and copywriter. He wrote ads for his own company, World Industries, in the 80s and early 90s. Fisher says, “…just look at those early Rocco ads and any copywriter
Here’s a good lead gen letter from copywriter Robert Stover. It pulled in accounts spending $500K. You can adapt this to your product or service easily. It helps if you have a dramatic success story. In this case, some people
David Garfinkel speaks with Kevin Hogan on how copywriters can get get paid more for their work.
Vin Montello explains how to use emotional marketing in this interview with Joseph Bushnell.
At the end of this obit for copywriter Robert H. Levenson they describe his simple ad writing system.
It may not. Tim Ferris weighs in on the 10,000 Hour rule in the last few pages of this doc: The 4-Hour Chef PDF — First 70 pages of META section
Copywriters make a lifetime study of the art of persuasion. Ray Edwards shares a few tricks they use to sell more stuff to you.
According to Peep Laja, one thing determines whether you should use short or long copy on your home page.
Rock and roll copywriter Peter Michaels shares an amazing free tool you can use to sharpen your headline-writing skill.
People respond to stories in ad copy. Here are some storytelling tips from Pixar.
In the foreward to Joe Sugarman’s excellent “The Adweek Copywriting Handbook,” Ray Schultz placed Joe among the greats in direct mail history. That list included Gene Schwartz, the copywriting legend, and Louis Victor Eytinge, a “convicted murderer who learned to
Kevin Halbert is the son of one of the greatest copywriters in history–the late, great Sir Gary of Halbert. In a recent post he explains why marketers must hire the very best copywriter they can afford.
Michael Senoff has interviewed the biggest the biggest marketers in the world. Here he talks with direct response copywriter Ben Settle about how to maximize the effectiveness of your copy. Listen to internet radio with Michael Senoff on Blog