Talking to an acquaintance about Shark Tank recently, they said they believed the contestants had help with their presentations from seasoned pros, because they always followed a disciplined formula like you see in good copywriting.
I strongly disagreed with this point. They get a basic structure to follow, but many of the pitches are so bad I doubt they are getting much help. There doesn’t seem to be a lot of discipline involved.
In fact, a guy who does a podcast recap of Shark Tank says too many pitches are made as if they are talking to their friends and family.
Here are some of the recommendations he makes to succeed on the show:
— Know your numbers like the back of your hand.
— Don’t pitch like you are selling your mother. You are making a business pitch.
— Show me. Create a demo!
— Know your prospect. Tailor the pitch to the individuals on the panel.