- Tech Marketing Letter – 1.1
Joe Ditzel’s Tech Marketing Letter
914 Westwood Blvd., #327
Los Angeles, CA 90024
Los Angeles, CA
Dear Friend and Tech Marketer:
Consumers are researching products extensively online before they even think about calling a local retailer.
It’s the same in the world of B2B.
B2B Content Marketing: 2013 Benchmarks, Budgets and Trends reports that a whopping 91 percent of B2B marketers are using content marketing.
And listen to this…
The report says that 54 percent of B2B companies claim they will be spending more on content marketing over the next year.
How do they handle all that work? A healthy 65 percent of large companies outsource B2B content creation.
Why so much hullabaloo about content marketing?
I mean, it’s nothing new, right?
In 1895 John Deere published a magazine named “The Furrow” to help educate farmers on the changes in farming technology.
Now a farmer can just hop on the ‘ol World Wide Web anytime and brush up on everything from crop cycles to the latest feed blends.
The secret of content marketing is to blend education with sales.
Freely answer your prospect’s questions, and help them overcome their problems and challenges.
They’ll trust you when it comes time to buy your products and services.
In other words, give them Results in Advance.
When they are ready to buy, price objections will melt away like snow in May.
Copywriter and Marketing Consultant
P.S. If you need assistance with creating content like white papers, case studies, and special reports for tech and software marketing, contact me in Los Angeles at firstname.lastname@example.org.
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