Sonia at Copyblogger says your sales pitch should match the tone of your content.

Otherwise, “It’s a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home — that turns out to be an MLM event. All of the overtures of friendship become suspect, and your trust is entirely compromised.”

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

Should The Tone of Your Sales Page Match Your Content?
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