For years business owners have been told to find their USP, or Unique Selling Position. Amy Harrison argues that the old style USP is dead and tells you how to build a better version for your company.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

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