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Is The USP Dead?For years business owners have been told to find their USP, or Unique Selling Position. Amy Harrison argues that the old style USP is dead and tells you how to build a better version for your company.  Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+ Related posts:April 26th, 2012 | Tags: USP | Category: Positioning Leave a Reply Cancel reply |
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Thanks Joe!SW Brilliant article – well written and well thought out. I will be back. Thanks!!!Henry1 Many thanks for your excellent work – greatly appreciated!NM I really appreciate your work and will be hiring you for more projects here soon.JB Great Work! Under Promised & Over Delivered! I will be using you for future work!EM My opt-ins are now out of control. I’ll be back for more!Greg Scott Amazing article! Can’t thank you enough!SW Joe, thanks for writing some killer articles for me.Greg Scott Excellent content Joe! I’m pleased and will confidently recommend your services to others.Craig Desorcy Thanks for overdelivering.RB You need to contact Joe–your one stop solution to all your copywriting needs.Tanya Zhou Thanks Joe, great job!Reverend Tim McIntire Great, thank you!SRWinn I’m really thankful I found such a good writer.SW Joe is amazing to work with!Matt Sexton Great work!!! Very satisfied! I’ll come back for more soon.Thomas S. 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You won’t go wrong with Joe.Larry Scott Perfect…great job.RB You were grace under pressure and did a great job!Judy Brown Expertly written…would like to retain you for future articles.YG Sign Up For The NewsletterContactRecent PostsThe Changing World of Croudfunding And How You Can Raise Money For Your Business In April of 2012, President Obama authorized the JOBS Act. (Jumpstart Our Business Startups.) The Act has several provisions, but one of the main goals is to change existing financial rules restricting private equity investing as well as those rel... Mobile Marketing: Financial Services Dominate Mobile Ads When it comes to mobile marketing, financial services use mobile ads more than any other. The next industries in line are telecommunication, restaurant, health and beauty, travel and auto. 50 B2B Marketing Blogs For Your Consideration Trying to get new insights on B2B marketing? Here are 50 B2B marketing blogs to check out for new ideas, approaches and methods in this fast changing space. Consulting Tips From Alan Weiss: Get in Front of People "Ignore critique unless it's from respected sources. Otherwise your life is a pinball machine. "You want 3 dimensional marketing: in person, not on the web or remote. Get in front of people. People send me email to ask if they can call! Why not... Pitching: Susan Bratton Interviews Oren Klaff I found this 2-part interview with Oren Klaff on iTunes. Susan Bratton and Klaff talk about how his concepts relate to landing pages and marketing. If iTunes doesn't work for you go here: http://podcasts.personallifemedia.com/podcasts/232-dishy... Positioning: The USP Myth? Every business owner and corporate marketer is told they need to have a USP, or Unique Selling Proposition. Mike Schultz, co-author of "Professional Services Marketing," says that for many service providers it's much ado about nothing. 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Not an email newsletter. A letter sent in the mail with a stamp. How profitable is it? Here is one extreme example but shows what can happen--this is an excerpt from Craig Gar... Search Engine Optimization: 7 Hottest Trends Influencing SEO You've heard it one hundred times, but it is even more evident now: Content is king. Content marketing is one of the 7 hottest things influencing SEO right now. How To Test Statistical Significance Learn how to evaluate the statistical significance of your testingresults. Entrepreneurship: Determination and Grit You don't have to be brilliant. Determination and grit will win over time. Check out this inspiring story of a determined entrepreneur. Content Marketing: How To Use Slideshare Slideshare is a potent weapon in content marketing. Here are several ways to use it to grow your business. |
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Copyright © 2013 Ditzel & Company - All Rights Reserved Ditzel & Company, 914 Westwood Blvd., #327, Los Angeles, CA 90024 PH: 213-536-7177 Email: joe@ditzelandco.com A Los Angeles-Based Copywriter and Marketing Consultant |
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