- Search Engine Marketing: The Yellow Pages Question
- Search Engine Marketing: Making the Connection
- Social Media Marketing: Social Media Sites
- Brand Marketing: Managing Your Brand On The Internet
- Reputation Management: Dealing With Review Sites
- Social Media Marketing: Engaging With Customers
- Mobile Marketing: Huge Growth Opportunity
- Mobile Marketing: Text Messaging Grows With Consumers of All Ages
- Mobile Marketing: Daily Deal Coupons
- Inbound Marketing: Keys To An Effective Website
- Email Marketing: How To Build Client Relationships
- Website Design: Multiple Methods of Contact
- Promotional Strategies and Tactics
- Video Marketing: Video Distribution
- Article Syndication: Key Site Article Distribution Sites
- Image Marketing
- Banner Advertising
- Social Media Marketing: Facebook Ads
- Search Engine Marketing: SEO
- Tracking Your Results
- The Bottom Line
Video is one of the most powerful types of media you can use. We already mentioned adding images and video to your Google Places page, but that’s not the only place those types of content can be used. There are dozens of video sharing sites, the most widely used being YouTube, where you can also share your videos. Some of the other popular video sites include:
Some sites are focused on certain types of videos, such as Collegehumor.com which is focused on funny videos. Other sites have a wide range of topics, like YouTube.com, so you can post virtually any type of video.
Those videos could be a commercial format, or they could be something more educational if that style suits your business.
For example, if you operate a computer store you could set up a YouTube channel where you show people how to do various things with their computers. This would give you two opportunities to reach your customers.
First, people searching for a local computer store could find your videos on Google or another search engine, and they would see how knowledgeable you were. If you have a collection of videos showing various things they need to know to use a new computer, you’ll have set yourself up as the local expert before they ever set foot in your store.
And second, you could use this as a benefit for your existing customers. They could get tutorials about their computer on YouTube, and you could even take questions from them via email, Facebook or various other sources and create videos explaining how to do whatever they’re having trouble with.
Do you think that would help cement your customer relationships a little more effectively?
By submitting your video to multiple sites, you will extend your reach to more potential customers. Not only can they find the video on those sites directly, they can discover them through search engines like Google Video. You just never know where people will find your content, so the more places you can share it, the better.