In this video Gideon Shalwick talks about the book, “Contagious,” by Jonah Berger.

Contagious: Why Things Catch On

He summarizes Berger’s findings on “why things catch on.”

Berger found that emotion is key to making a video go viral. Not just any emotion, but an emotion with high arousal, positive or negative.

Examples of high-arousal positive emotions are awe, amusement (humor), or excitement. Negative emotions include anger or anxiety.

Berger says adding these emotions is critical for a video to spread.

Here is an example of a video that Shalwick says has high-arousal emotions which made it viral.

Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at or connect on: LinkedIn Facebook Twitter Google+

Video Marketing: How To Make A Video Go Viral
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