Take the Neuromarketing Quiz over at Discovery.com to discover how images affect your ads:

What do advertisers know about your brain? Take the Neuromarketing quiz! : Discovery Channel

Is this quiz full of crap, lies, and baloney? Only you can decide. You’ll discover things like:

  • What is the Zaltman metaphor elicitation technique (ZMET)?
  • Which of the following companies is famous for using ZMET in its marketing?
  • How do neuromarketers know best whether their techniques are working?
  • Why are images more effective than words when it comes to marketing?
  • In how many seconds do people decide to continue watching a TV ad–1, 5, or 10 seconds?
  • What percentage of any message or communication (including advertising) is based on visual cues?
  • What did Microsoft find out about the Xbox from neuromarketing studies?


Joe Ditzel is a copywriter, marketing consultant and award-winning public speaker. He is the founder of Vast Media Empire, a network of technology, business, information and entertainment websites. Contact Joe at joe@ditzelandco.com or connect on: LinkedIn Facebook Twitter Google+

What Neuromarketing Can Teach You About Using Images in Ads
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